
HEAD OF AC DIVISION · DIRECTOR
Ella Choi
Global inbound and outbound scaleup specialist
Inbound and outbound global scaleup specialist. 1,000+ companies sourced or supported and 500+ cross-border deals/contracts with USD 235M in cumulative deal value.
- ·International Relations, Peking University
- ·Sourced and supported 1,000+ companies for global scaleup; 500+ cross-border sourcing and contract cases with USD 235M in cumulative deal value
- ·Global scaleup expert in Greater China, Europe, the Middle East, and Southeast Asia across consumer goods, industrial goods, and IT/tech, including overseas base setup, channel development, and buyer sourcing
- ·Former head of the Global Expansion Team, Korea Software Industry Association
- ·Former head of Overseas Cooperation, Korea Intellectual Property Protection Agency
- ·Former buyer, Lotte Department Store Merchandising Division
- ·Former expert member, Presidential Council on Intellectual Property IP Special Committee

